Gerente Principal de Marketing de Produto

The   o pportunity   Adobe Firefly is   Adobe’s AI-first creative studio, and this ro le sits at the center of it. As a Principal Produ ct Mar keting Manager for   Firefly   for creative professionals ,   you'll   define what Firefly means for   professional designers, video editors, photographe rs,   and other professional creatives:   how it fits   into t he tools they already use, what value it unlocks, and how we   tell   that story in ways that drive real adoption.   You'll   build and lead a small team of PMMs and   own strategy and execution in equal measure,   working across product, marketing, and go-to-market teams   to connect Firefly's capabilities to the moments that matter most for creative pros.     What   y ou'll   d o   • Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value   • Partner with   inbound   PMM   teams   to   translate customer insights and use cases into outbound Firefly marketing strategy for   Creative Cloud desktop app user s , including   integration   with existing workflows   and   AI-native evolution of Creative Cloud desktop apps   • Own marketing   strategy for Firefl y for creative   professionals   — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams   • O wn and o rchestrate unified launch plans; write creative briefs and   maintain   a critical eye on channel execution across social, Adobe.com, email, and paid   • Develop   and own   post-launch optimization strategies informed by usage data —   identifying   where customers are in their Firefly journey and what interventions accelerate adoption   • Contribute   to   the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes   • Partner   with cross-functional teams to ensure messaging is coherent end to end, across broad p roduct surface area and strategic partnerships   • Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value   • Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process     What   y ou'll   n eed to   s ucceed   • 8 + years of   experience in product marketing, marketing, or a related field driving strategy and execution for innovative products     • Passion for   new technologies ,   creative products, and the creative industry, w ith deep knowledge of the GenAI landscape    • End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization   • Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value   and drives engagement and adoption   • Experience launching   AI   or   technically complex products, with an ability to differentiate in a fast-evolving competitive space   • Strong product instincts — you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle   • Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment   • Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving   • Data-driven and insight-led, with genuine customer curiosity — you dig into research and talk directly with users   • Strong POV   —   you bring a clear per spective, push back when it matters, and   operate   effectively within a large   and   complex organization   • Exceptional communication and storytelling skills, with   executive presence and   the ability to craft narratives that resonate across audiences   • Ability to mentor and help develop more junior team members       About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [contato no portal] or call [telefone no portal].  AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .   Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.   
In Colorado, the pay range for this position is $156,200 - $226,250
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.